Itching off the Charts

Itching off the Charts


This horse had been trying to commit suicide for months. You can see where he chewed a hole in his knee and his shoulder. The knee had been a small sand infection, but he kept at it. Collars and other apparatuses made no difference. The farriers told me he’d just stand and chew on or knock the knee on the wall all day. The poor guy kept throwing himself against walls, miserably scratching without relief. A highly respected vet had diagnosed him with allergies to many things in the barn. For months he had been actively treated with meds, topicals and shampoos. The vet visited him on a daily basis, personally dressing the knee, which he continued to bang on walls.

The grooms were distraught. He was NOT getting better.

The gelding’s coat was totally depleted. No shine. He was SO DRY. Of course his skin would be irritated. Now, the meds could have made the skin worse. I see that a lot. Bottom line, parched skin is defenseless. Since Lucky Braids All-In-One Shampoo gently kills irritants while MOISTURIZING and SOOTHING skin… and all other treatments to date had failed him… the grooms decided to try it.

At the beginning of the bath, every time the groom even lifted the sponge, the horse pushed toward it, desperately trying to scrape his body. By the end of the bath, his head was down, eye soft and he was mouthing, the ultimate expression of relaxed submission. The farriers saw it happen as well. There was no denying something wonderful had come to pass. We were so excited. I could not even sleep that night. What joy! I was SO HAPPY he could finally relax, comfortable in his skin.

That was it. No more itching. This is a happy horse once again.

I might not have believed it, had I not witnessed it.

Lucky Braids All-In-One Shampoo is just that: all you need.

Bio Pic

Ruthann Smith has spent a lifetime studying sound horsemanship- both as a groom for top international horses and as a renowned braider. Quietly twisting manes atop a ladder, she watched and learned in some of the best stables in the world.

As her passion for great grooming grew, Ruthann became focused on researching, collecting and sharing the best practices of the world’s keenest horsemen. Ultimately, Ruthann used her vast experience to develop exceptional equine grooming products to help raise the bar of horsemanship.

The knowledge she dispenses and the products Ruthann developed solve age-old grooming issues. Making quality horse care easier, they have received the highest honors in the equine industry*. Her Lucky Braids for Top Turnout coat care and braiding products are the best, most versatile, cost-effective and easiest solutions available on the market today.

Now Ruthann offers her LOVE, LOVE Guarantee. If not totally thrilled with a product she developed, Ruthann will refund you in full, regardless of where you purchased it.

It’s her life’s mission to empower horses by educating, motivating and equipping their people to be true horsemen. You can access Ruthann’s tips at: The Grooming Resource on, Facebook, Instagram, Twitter, Pinterest and her Horsemanship Clinics.

*After testing 350 products, Lucky Braids All-In-One Horse Shampoo was named product of the year by Horse Journal, the “Consumer Reports” of the industry. They also named Lucky Braids Shampoo and Top Pick for greys and whites. Lucky Braids specialized braiding yarn also got stellar reviews.